Storytelling in Organizations

From Theory to Empirical Research

Author: Anna Linda Musacchio Adorisio
ISBN: 9780230230682

Storytelling in organizations is a notion that encompasses both the stories that the organization produces and the ones told by its members. It provides both an in-depth treatment of the literature on narratives, stories and storytelling and an extensive empirical case from an American banking institution.

Publisher: Palgrave Macmillan UK
Publish Date: 2009-08-21

Subjects: Business & Economics / Organizational Behavior, Business & Economics / Management, Business & Economics / General, Business & Economics / Strategic Planning, Business & Economics / Economics / General, Business & Economics / Consumer Behavior

This book is available in the following Community Centers: Cross-Cultural Center (Location: Economics (ECON))