Bridging differences

effective intergroup communication

Author: William B. Gudykunst
ISBN: 0761915117

The newly revised and classroom-tested Third Edition of Bridging Differences has been restructured as a skill-oriented, comprehensive textbook on intergroup communication. William B Gudykunst draws from current research and theory, and shows students how to apply this material to achieve more effective intergroup communication. New to this edition is a substantially expanded section on understanding group differences and more material on nonverbal communication. Three new chapters on managing conflict, developing relationships and building community have been added. Throughout, Gudykunst provides popular self-assessment questionnaires, and suggests practical applications at the end of each chapter to aid stude

Publisher: Sage Publications
Publish Date: 1998

Subjects: Intercultural communication, Interpersonal communication, Language Arts & Disciplines / Communication Studies, Social Science / Sociology / General

This book is available in the following Community Centers: Cross-Cultural Center (Location: Sociology (SOCI))