Selling the Fountain of Youth

How the Anti-aging Industry Made a Disease Out of Getting Old, and Made Billions

Author: Arlene Weintraub
ISBN: 9780465017218

"In Selling the Fountain of Youth, Arlene Weintraub, who spent more than ten years as a science reporter at BusinessWeek, takes us inside this world--from the internet marketers behind the rise of acai berries to the backrooms of local pharmacies, where made-to-order, non-regulated compounds are produced; from celebrity promoters like Suzanne Somers and Oprah to the self-medicating doctors who run chains of rejuvenation centers to tout their 'miracle' cures. Weintraub brings readers inside the trade organizations, for-profit companies, and other players that have sought to legitimize anti-aging medicine--'medicine,' she argues, that's based mostly on hope, leavened with stories and weak science. Weintraub also reveals the remarkable economic and culturalimpact of anti-aging medicine. The treatments, most of which have not been subjected to double-blind scientific studies, could, the author argues, actually reduce a patient's overall health even as they drain their pocketbooks. It's not

Publisher: Basic Books
Publish Date: 2010

Subjects: Business & Economics / Consumer Behavior, Health & Fitness / Beauty & Grooming

This book is available in the following Community Centers: Women's Center (Location: Mid-life/Older Women)