Pink Ribbons, Inc

Breast Cancer and the Politics of Philanthropy

Author: Samantha King
ISBN: 9780816648986

In 2005, more than one million people participated in the Susan G. Komen Foundation’s Race for the Cure, the largest network of 5K runs in the world. Consumers thoughtfully choose products ranging from yogurt to cars, responding to the promise that these purchases will contribute to a cure for the disease. And hundreds of companies and organizations support Breast Cancer Awareness Month, founded by a pharmaceutical company in 1985 and now recognized annually by the president of the United States. What could be wrong with that? In Pink Ribbons, Inc., Samantha King traces how breast cancer has been transformed from a stigmatized disease and individual tragedy to a market-driven industry of survivorship. In an unprecedented outpouring of philanthropy, corporations turn their formidable promotion machines on the curing of the disease while dwarfing public health prevention efforts and stifling the calls for investigation into why and how breast cancer affects such a vast number of people

Publisher: U of Minnesota Press
Publish Date: 2006

Subjects: Political Science / Comparative Politics, Health & Fitness / Diseases / Cancer

This book is available in the following Community Centers: Women's Center (Location: Breast Cancer)